Agriculture Marketing, Advocacy and Outreach

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Agriculture Marketing In the News

KDA Appoints Marketing Advisory Board Members

Six Kansans have been appointed by Secretary of Agriculture Mike Beam to serve on the Kansas Department of Agriculture’s Marketing Advisory Board. Board service will begin on September 12.

Six Kansans have been appointed by Secretary of Agriculture Mike Beam to serve on the Kansas Department of Agriculture’s Marketing Advisory Board. Board service will begin on September 12.

The Marketing Advisory Board provides constituent observation and comment for a variety of industry sector strategies supporting agriculture business development, international agricultural development/trade, From the Land of Kansas trademark program, local foods and affiliated programs, agricultural workforce development, and agricultural education.

“Continuing to receive feedback from Kansans engaged in the agriculture sectors is a high priority as we work to remain relevant with today’s market dynamics. We welcome these advisory board members,” said Beam. “They will be great contributors to the agriculture marketing team which is charged with developing and conducting market development activities for Kansas agricultural commodities and food products.”

Newly appointed members include:  Kyle Antenen, farmer/rancher, Ness City; Mike Bergmeier, ShieldAg Equipment, Hutchinson; Brice Elnicki, Producer’s Cooperative Association, Girard; Janice Nikkel, Mill Brae Ranch, Maple Hill; Mallory Shinliver, Helena Agri-Enterprises, Nashville; and Brian Zitlow, Great Western Bank, Shawnee.

The Kansas Department of Agriculture’s purpose is to serve, promote and grow the state’s largest industry. The Division of Agriculture Marketing advocates for and promotes agriculture across the state and works to provide an environment that enhances and encourages economic growth of the agriculture industry and the Kansas economy. For a full list of all advisory board members, go to agriculture.ks.gov/MarketingAdvisoryBoard.

The mission of the KDA Agricultural Marketing, Advocacy and Outreach Team is to serve all Kansans through innovative programming and delivering solutions designed to create an environment that facilitates growth and expansion in agriculture while increasing pride in and awareness of the state’s largest industry – agriculture.

The Agricultural Marketing, Advocacy and Outreach team identifies with the following team goals:

  • Retain and serve current farms, ranches and agribusinesses in Kansas
  • Grow current farms, ranches and agribusinesses in Kansas
  • Expand the Kansas agriculture industry
  • Assist in maintaining/growing rural Kansas communities
  • Raising awareness of agriculture
  • Create appreciation for agriculture